Serendipity law

“There’s a wonderful old Italian joke about a poor man who goes to church every day and prays before the statue of a great saint, begging, “Dear saint-please, please, please…give me the grace to win the lottery.” This lament goes on for months. Finally the exasperated staue comes to life, looks down at the begging man and says in weary disgust, “My son-please, please, please…buy a ticket.”

Elizabeth Gilbert- “Eat, pray, love”

When we think about luck our mind goes straight to a person that, with minimal effort, wins the lottery, finds money, finds a job, gets a promotion. It seems to us that it is easy, but luck doesn’t come easy, it comes with effort. “Luck favours the one who tries”

Life is a constant try-out to succeed. We need to be prepared to win, be succesful, have a job, etc. We may win a sports car but if we don’t have the money or the capacity to maintain it, then where is the luck? When we are lucky we need to be able to handle our luck; to aknowledge the fact that we worked for it.

Many entrepreneurs are favoured by luck because they are able to see the opportunity in front of them; if there isn’t one, they create it. They are realistic in their chances and opportunities because they work hard to make their own luck. It is about knowing yourself as a company knows itself: SWOT (strengths, weaknesses, opportunities, and threats). We are able to know who we are and to be able to exceed our capacities.

That is why Serendipity as a definition is: not just a matter of a random event, nor can it be taken simply as a synonym for “a happy accident” (Ferguson, 1999; Khan, 1999), “finding out things without searching for them” (Austin, 2003), or “a pleasant surprise” (Tolson, 2004)



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